Perfect Market Inc, a start-up that seeks to help news organizations make more money through online advertising, has won $9 million in new funding in a round led by Comcast Interactive Capital, the cable giant's venture arm.
This is the fourth capital infusion for the Pasadena company since it was seeded with $1 million by Pasadena start-up incubator Idealab in May 2007. Perfect Market has now raised $28.1 million from a variety of sources, including venture companies Trinity Ventures and Rustic Canyon Partners. In 2010, the Los Angeles Times' parent company, Tribune Co., led a $6-million investment round.
“The substantial support we’ve received from investors to date affirms Perfect Market’s mission," said Perfect Market Chief Executive Julie Schoenfeld in a statement. The company, she said, was looking to "satisfy a gap in finding new monetization opportunities for leading Web properties in the ever-expanding online advertising marketplace.”
Counting among its clients 30 national news sites -- including latimes.com -- Perfect Market evaluates the often voluminous archives of large news organizations to determine which pieces of its older content might be most profitably brought to the surface -- and paired with ads. The company works with Hearst Corp., the Orange County Register and an NBC-owned site, among others.
Perfect Market Inc, a start-up that seeks to help news organizations make more money through online advertising, has won $9 million in new funding in a round led by Comcast Interactive Capital, the cable giant's venture arm.
This is the fourth capital infusion for the Pasadena company since it was seeded with $1 million by Pasadena start-up incubator Idealab in May 2007. Perfect Market has now raised $28.1 million from a variety of sources, including venture companies Trinity Ventures and Rustic Canyon Partners. In 2010, the Los Angeles Times' parent company, Tribune Co., led a $6-million investment round.
“The substantial support we’ve received from investors to date affirms Perfect Market’s mission," said Perfect Market Chief Executive Julie Schoenfeld in a statement. The company, she said, was looking to "satisfy a gap in finding new monetization opportunities for leading Web properties in the ever-expanding online advertising marketplace.”
Counting among its clients 30 national news sites -- including latimes.com -- Perfect Market evaluates the often voluminous archives of large news organizations to determine which pieces of its older content might be most profitably brought to the surface -- and paired with ads. The company works with Hearst Corp., the Orange County Register and an NBC-owned site, among others.
Source:http://removeripoffreports.net/
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